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The Growth Chick Playbook

Learn it yourself.

Short, practical notes from 8+ years of growing brands. Take what's useful and run with it.

WebsitesHow to Improve Sales on Your Website (Start With Your Phone)Price is rarely the real problem. The four website fixes I find most often, and what to do if you only have one hour this week.Read → MeasurementYou don't need a dashboardMost dashboards are beautiful and useless. They abstract the math and hide what's actually driving performance.Read → CreativeCreative fatigue is overblown. Portfolio imbalance is the real problem.Every time performance dips, the first diagnosis is creative fatigue. Usually it's an imbalanced creative portfolio doing the damage.Read → WebsitesWhy landing pages beat creative testing when CAC is too highWhen CAC is too high, most teams test new creative. If your ads are already proven, the landing page is where the real gains hide.Read → StrategyAutomation doesn't replace strategyAdvantage+ and broad targeting can work extremely well, but only after you've earned them.Read →