The Growth Chick Take the Growth Test
$160M+
Revenue driven for startups and growing brands
$70M+
In ad spend managed across Meta, TikTok, and Google
8+ Years
Figuring out what makes customers buy
Brands I've helped grow
himsHersNom NomQuinceMadison ReedRocksboxARMRAKate FarmsThe INKEY ListAndie SwimKettle & FirePROVENOshi HealthPapa & BarkleyHearth DisplayAverr Aglow
The honest bit

Most small businesses aren't short on effort. They're short on a plan.

You post when you can. You boosted a few posts last spring. Your website was built by a friend's nephew in 2019 (and you wince a little when you send people there). Every month someone pitches you SEO, ads, or a new app, and you have no way to tell which one would actually bring in customers.

The startups I worked with had the same problem with bigger budgets. What fixed it was never one more tactic. It was knowing who the customer is, which few channels reach them, what to spend, and which numbers say it's working.

That's what I bring to your business. Same thinking, sized for a team of one, five, or twenty.

Services

Four ways I can help

Storefront

Websites and Shopify stores that look current and turn visitors into customers. New builds, redesigns of tired sites, and Shopify setup and optimization.

Best for: your site is embarrassing to send people to, or your store gets visits but not enough orders.

Learn more →

Organic Content

A content plan and production support so you show up consistently on social without it eating your week. I help you figure out what to post, build a repeatable system, and create content alongside you.

Best for: you know you should post more, and you never know what to say.

Learn more →

Paid Ads

Meta, TikTok, and Google ads, at the level of help you need.

StrategyA plan you or your team can run
CoachingOngoing sessions while you run your ads
Hands-onI build and manage the campaigns

Best for: you've tried boosting posts, or someone ran ads for you, and you can't tell if it worked.

Learn more →

Growth Planning

A customer acquisition plan built for your business, not a template. Who your best customers are, which channels reach them, what to spend, and which numbers to track so you know what's working.

Best for: you're spending on marketing and can't say which part brings in customers.

Learn more →
Selected work

Where the playbook came from.

Before I worked with small businesses, I spent nearly a decade inside fast-growing startups. These are a few of the accounts that shaped how I work.

Nom Nom
Subscription pet food · Meta and Google
+275%
Net revenue in two years
Hearth Display
Shopify home decor · Meta
2.2x
Shopify revenue in one month
Averr Aglow
Skincare · Meta
2x ROAS
While doubling spend in 6 weeks
Colleen Kelly, The Growth Chick, smiling with arms crossed
About

Hi, I'm Colleen.

I've spent 8+ years in growth marketing, most of it inside startups that needed to find customers fast and couldn't afford to waste a dollar doing it. I led in-house Meta strategy at Nom Nom, managed $70M+ in ad spend, and helped drive $160M+ in revenue across dozens of brands.

Small businesses are the character of our cities, and they matter so much to me. I'm a co-founder of Gather Northville [one line on what Gather is and does], and working alongside local owners showed me how much of the startup playbook carries over. It just needs to be sized right.

Now I work with small businesses across the country on the stuff that moves the needle: a site that sells, content that shows up, ads that pay for themselves, and a plan that ties it all together.

Websites and ShopifyOrganic contentMeta, TikTok, and Google adsCustomer acquisitionGrowth planning
The Growth Chick Playbook

Learn it yourself.

Read the Playbook →
WebsitesHow to Improve Sales on Your Website (Start With Your Phone)Read → MeasurementYou don't need a dashboardRead → WebsitesWhy landing pages beat creative testing when CAC is too highRead →

Questions, answered.

Do I need a big budget to work with you?
No. Most of what I do is about spending smarter. The Growth Test is a fixed, one-time $499, so you know exactly where you stand before committing to anything bigger.
Do you only work with businesses in Michigan?
No. I work with small businesses anywhere in the US. Everything runs async and over video.
Do I have to sign a long contract?
No. That is the point of the Growth Test. [Confirm minimum terms for monthly services.]
Will you do the work, or teach me to do it?
Either. Paid ads and content both come in done-with-you and done-for-you options.
What platforms do you build on?
Shopify for online stores. [Confirm website platforms.]
How fast can we start?
[Typically within X business days.]